Love, Tito's at The Rex
A night at the The Rex with Tito's Director of Philanthropy
July 29, 2025
Amy Lukken, Joyologist at Large
After 25+ ye
ars as an executive at a Fortune 500 company, Amy arrived at a truth which would shape the rest of her life and the lives of all those around her…
People are the number one asset in any company AND managing that asset is the most complex component of any business. She experienced decades of corporate America running their businesses with little to no soul or emotions. If people are the greatest asset in business and people are made up of emotions, how can we run business without emotions? The greatest emotion of all, LOVE, was nowhere to be found in the corporate arena.
Amy was determined to create a better business model where love could reside next to the bottom line. Without love, money loses value.
After 28 years in the textile industry, Amy began her second career in 2015 in creating a culture of love and joy at Tito's Handmade Vodka. As the Chief Joyologist and Director of Philanthropy, Mrs. Lukken is practicing the business model she envisioned, where love and joy are at the center of the company.
For more info about Tito's Handmade Vodka philanthropic adventures, please visit LOVE TITOS.